Wedding makeup trends for 2025 — and what actually works in real life
International trends from the fashion circuit, filtered through 20 years of working with real people on real wedding days.
The glazed skin moment
The dewy, barely-there skin look has fully arrived in bridal. But there's a crucial difference between glazed skin that reads as healthy and luminous on camera, and glazed skin that photographs as oily. The difference is in layering and product selection — not just adding a highlighter on top.
Graphic liner — choose carefully
Bold graphic liner is everywhere on editorials. For weddings, I love incorporating a subtle version — a refined wing, a slightly extended liner. It photographs beautifully and ages well in your wedding album.
Blush is back, and it's warm
Peach, coral, and warm rose tones placed high and blended into the temple are creating a genuinely healthy glow. The cool-toned no-blush look of the early 2020s is giving way to warmth.
The real trend: being yourself
After years in the industry — from Milan's maximalist editorials to New York's stripped-back commercial looks — the consistent truth is that the makeup that holds up best over time is the makeup that was made for the person wearing it.